Second Signature began with a simple thought: there are too many beautiful things being thrown away.
Every year, Australians send over 200,000 tonnes of clothing to landfill — wearable pieces discarded simply because they stopped being worn. We started Second Signature because we couldn't unsee it.
But sustainability isn't just about clothing. It's a thousand small choices, woven into the way we live. And while we know fashion is our lane, we love seeing what others are doing too.
Causes & People We Love
These are some Australian people, brands and causes whose work we genuinely admire. None of them have asked us to share them — we just think they're worth knowing about.
🧵 UPPAREL — A Melbourne textile recycling service that takes clothes too damaged to resell and turns them into insulation, underlay and new fabric. We use them ourselves for anything beyond saving. (upparel.com.au)
👗 Thread Together — Takes brand-new deadstock from clothing retailers and gives it to Australians in need. Fashion with a heartbeat. (threadtogether.org)
📱 Good On You — Want to know how ethical your favourite brand really is? This is the app that tells you. (goodonyou.eco)
♻️ Boomerang Bags — Volunteer-made reusable bags being shared across Australian communities. Beautiful, simple, kind. (boomerangbags.org)
🌏 1 Million Women — An Aussie climate-action movement built around the idea that small actions, multiplied, change everything. (1millionwomen.com.au)
Sharing the Journey
We share more of these on Instagram every month — small, meaningful businesses and ideas worth knowing about. Follow along, take what speaks to you, leave the rest. There's no right way to live sustainably — just better than yesterday.